Over the years, data has significantly impacted all facets of marketing, including SEO. More and more SEO professionals are encouraged to embrace data-driven thinking, where strategy planning and establishing KPIs and goals are paramount. If you’ve been sticking to traditional SEO methods, like basic keyword research, it’s time to step up your game. In this…
Preparing for a growth marketer interview can be daunting, especially when you’re trying to predict what will be thrown at you. You may feel pressure to showcase your expertise in digital marketing tools and strategies, or stress about balancing talking through your past successes without sounding boastful. Maybe you’re also trying to keep up with…
Have you ever been in a situation where a senior designer asked you why you chose a certain design and you responded because “it felt right”? I’m willing to bet their reaction wasn’t exactly enthusiastic. That feels pretty bad, right? Well, it’s not entirely your fault. On the surface, being a designer is all about…
Being new to copywriting can sometimes, or most times, be a heavy feeling. You’re left to figure things out on your own, and most times, you’re greeted with unwanted criticism, and perspectives that didn’t hit you up until that moment. So, you’re out here looking for tips on how to get better—and lucky for you,…
If you’re searching for a review of the UnionBank Rewards Visa Platinum Credit Card, chances are you’re trying to decide if this card is worth it for your lifestyle. You might be wondering about its rewards system, eligibility for special offers like no annual fees, or how it stacks up against other cards with more…
Landing an interview for a content design role is exciting, but it can also be quite nerve-wracking. You’ve polished your resume and your portfolio is ready to go, but the real challenge lies in proving that you’re the right fit for the company’s needs and culture. As the interview day draws near, you realize that…
Stepping into a sales interview can feel like a defining moment, especially when you’re eager to make a significant impact in a new role. Maybe you’re transitioning from a sales job that wasn’t the right fit, or you’re aiming for a position that promises more challenges and rewards. You might find yourself reflecting on past…
Ever wondered what it’s like to be the only marketing person in a company, handling everything from Twitter posts to big ad campaigns all by yourself? It’s quite the gig, combining loads of creativity with serious strategy—and yes, a heap of resilience. If you’re curious about what being a one-person marketing team involves or even…
Let’s say you’ve just completed your SEO efforts, and they were successful—traffic is now flowing in. There are tons of users visiting your site, but wait, you realize you’re not making any sales. What’s going on? Despite your best efforts, you seem to be hitting another brick wall. Enter CRO tests. This method is your…
Ever found yourself frustrated by a website where, despite your interest, you just couldn’t make the purchase or sign up as easily as you’d hoped? Maybe the checkout process was confusing, the page loaded too slowly, or the call-to-action button was hard to spot. These are common issues that can drive potential customers away, and…
