If you ask site and business owners what they most want from their operations, the answer is usually more sales or revenue. However, for marketers not deeply familiar with analytics and conversion optimization, these areas can seem like uncharted territories. Enter CRO audits. CRO audits are a goldmine for understanding why your website isn’t converting…
Ever felt like your website is on a hamster wheel—lots of movement but not really getting anywhere significant? You’ve been working hard on your SEO, optimizing every page to climb higher in search engine rankings, yet when you look at your sales or signup figures, they’re not matching up with your traffic stats. Frustrating, right?…
Have you ever been in a situation where a senior designer asked you why you chose a certain design and you responded because “it felt right”? I’m willing to bet their reaction wasn’t exactly enthusiastic. That feels pretty bad, right? Well, it’s not entirely your fault. On the surface, being a designer is all about…
Let’s say you’ve just completed your SEO efforts, and they were successful—traffic is now flowing in. There are tons of users visiting your site, but wait, you realize you’re not making any sales. What’s going on? Despite your best efforts, you seem to be hitting another brick wall. Enter CRO tests. This method is your…
Ever found yourself frustrated by a website where, despite your interest, you just couldn’t make the purchase or sign up as easily as you’d hoped? Maybe the checkout process was confusing, the page loaded too slowly, or the call-to-action button was hard to spot. These are common issues that can drive potential customers away, and…
Ever heard a client say, “We need more sales”? What they’re really talking about is CRO, or Conversion Rate Optimization. By diving into CRO projects, you can boost their sales and sharpen your marketing skills. Read on to discover how these projects can transform businesses and make you a better marketer. Tips Before Choosing a…
In simple terms, CRO enhances your website to increase the percentage of visitors who complete key actions like making purchases or subscribing. If you’re aspiring to become a CRO specialist or are a hiring manager seeking to understand the essential skills for candidates, you’re in the right place. This guide will help you identify the…
Conversion Rate Optimization (CRO) uses data-driven techniques to improve the percentage of visitors who take desired actions, like making a purchase or signing up. If you’re thinking of learning more about CRO, you’re definitely in the right place. This guide covers essential CRO resources, including top tools, training programs, and communities. Whether you’re new to…
