15 Copywriting Tips for Beginners That Can Make You 10x Better
Being new to copywriting can sometimes, or most times, be a heavy feeling.
You’re left to figure things out on your own, and most times, you’re greeted with unwanted criticism, and perspectives that didn’t hit you up until that moment.
So, you’re out here looking for tips on how to get better—and lucky for you, we’ve made just that.
Below are some of the top-given tips that, as a beginner in copywriting, you should keep in mind when you’re writing your next copy.
What are the Best Copywriting Tips for Beginners?
Check them out below. We made them short and concise for easy follow-up.
1. Keep it simple
Forget trying to sound smart. Speak plainly.
Example:
“Check out Warby Parker. Their frames look great and last ages.”
2. Trim the fat
Cut the fluff. Edit ruthlessly.
Example:
Before: “We absolutely must insist that you must act now if you want to take advantage of this one-time offer.” After: “Act now to take advantage of this offer.”
3. Stay active
Keep it active. Make your sentences pop.
Example:
Instead of “The product can be ordered on our website,” use “Order the product on our website.”
4. Say it with confidence
Be bold. Say it with confidence.
Example:
Swap “We think our product might help you,” with “Our product will help you.”
5. Ditch the buzzwords
Cut the jargon. Speak human.
Example:
“Leverage our cutting-edge solution” to “Use our advanced tool to improve your work.”
6. Spotlight the problem
Highlight the problem. Make it relatable.
Example:
Sick of losing your keys? Our smart tracker means you’ll never search again.”
7. Talk like you speak
Keep it conversational. Like you’re chatting to a friend.
Example:
“Got a minute? Here’s how our app can save you hours.”
8. Avoid the hype
Keep it real. No fluff.
Example:
Instead of “Our app magically transforms your productivity,” try “Our app helps you manage your time better.”
9. Focus on the payoff
Show what they gain, not what they must do.
Example:
Instead of “Download now,” use “Download now to start saving time.”
10. Show your true colors
Let your true self shine through.
Example:
“Hey, I’m Darren. I made this because I hate boring tasks, and I bet you do too.”
11. Cut to the chase
Short sentences win. Keep it snappy.
Example:
“It’s fast. It’s efficient. It’s what you need.”
12. Sell the benefits
Focus on benefits, not features.
Example:
Swap “Our mattress has 10-inch foam” with “Sleep perfectly on our ultra-comfortable mattress.”
13. Drop the adverbs
They’re mostly unnecessary. Seriously.
Example:
Instead of “Our service really improves your productivity significantly,” go with “Our service boosts your productivity.”
14. Keep them sliding
Craft content that pulls readers along effortlessly.
Example:
“Start using our app, and you’ll quickly see how indispensable it is. Here’s why it’s a game-changer.”
15. Zoom in on the details
Use real numbers. Make it tangible.
Example:
“Join over 1,000 customers saving an average of $200 monthly with our service.”
What are the Common Mistakes in Copywriting that Beginners Do?
Top Mistake 1: Too Much Jargon
Beginners often think big words make them sound smarter. Nope, it just confuses everyone. Remember when we said to “Ditch the buzzwords”? Stick to that. Use plain language that everyone can understand. After all, the goal is to communicate, not complicate.
Top Mistake 2: Ignoring Your Audience
Writing like you’re talking to yourself? That’s a no-go. We talked about knowing your audience like your best friends, right? You need to really get who you’re talking to and what they care about, or you’ll miss the mark. Write for your audience, not at them.
Top Mistake 3: Weak Calls to Action
Ever read something cool and then thought, “Now what?” That’s bad copywriting. A solid call to action is your best friend—it tells readers exactly what to do next. Make it pop! Be clear and punchy with commands like “Buy now” or “Sign up here”. Remember, guiding your reader is key.
FAQs
How does SEO work with copywriting?
SEO and copywriting go hand in hand. Using the right keywords helps your articles show up in search results, and good writing keeps readers interested.
Why is understanding psychology important for copywriters?
Understanding psychology helps copywriters craft messages that resonate emotionally, making readers more likely to take action.
Why is knowing your audience important?
When you know your audience well, you can write in a way that speaks directly to them, making your messages more effective.
Can you measure the effectiveness of copywriting?
Yes, you can track how well your writing is doing by looking at engagement metrics like click-through rates, conversion rates, and through responses on social media.
How does copywriting differ across different platforms?
Different platforms require different styles of writing. Social media is usually more casual and concise, while articles or reports might need to be more detailed and formal.
Conclusion
JRW is a platform that helps freelancers sharpen their skills and knowledge by going through our blog.
Check out recent topics like ‘Is Unionbank’s Rewards Visa Platinum Credit Card Worth It?’, ‘What are the Best Content Designer Interview Questions?’, and more.
In conclusion, keeping these tips in mind will help you steer clear of beginner traps and start crafting copy that’s not just good—it’s great. Keep practicing, keep refining, and always write with your reader in mind.
