34 Best CRO Resources to Check in 2024 (Blogs, Books, YT, Etc.)

Conversion Rate Optimization (CRO) uses data-driven techniques to improve the percentage of visitors who take desired actions, like making a purchase or signing up.

If you’re thinking of learning more about CRO, you’re definitely in the right place.

This guide covers essential CRO resources, including top tools, training programs, and communities. Whether you’re new to CRO or looking to refine your skills, the right resources can help you enhance user experience and boost conversions.

What are the Best CRO Resources Available Right Now?

Here’s an extensive list of CRO resources that you can use to jumpstart your path. Take time to read and check each one of them:

YouTube

1. ConversionXL

This channel offers a wide range of CRO tutorials, case studies, and expert interviews that provide actionable insights for improving conversion rates. The content is designed to be highly practical, helping viewers apply what they learn directly to their own websites.

2. Hotjar

Provides practical examples of how to use their tools to gather and analyze user data for CRO. Hotjar’s channel is great for visual learners who want to see step-by-step guides on using heatmaps, session recordings, and feedback forms to enhance user experience and conversions.

3. MeasureSchool

Focuses on using Google Analytics and other data tools to optimize conversion rates effectively. MeasureSchool’s channel is ideal for those who want to deepen their understanding of analytics and apply data-driven insights to improve their website’s performance.

4. Analytics Mania

Specializes in Google Tag Manager and Google Analytics tutorials. This channel is perfect for those looking to master these tools for detailed tracking and optimization. Analytics Mania provides comprehensive guides and best practices for setting up and using GTM and GA4 to enhance CRO efforts.

Websites

5. ConversionXL

ConversionXL is a top resource for CRO professionals, offering detailed articles, case studies, and a robust community forum. It provides comprehensive training programs, including a CRO certification that covers methodologies, tools, and strategies essential for conversion optimization. The content is practical and taught by industry experts, making it invaluable for serious CRO practitioners.

6. Moz

Moz is renowned for its SEO expertise but also provides significant insights into CRO. The platform offers articles and tools that help align SEO strategies with CRO best practices, enhancing both search visibility and conversion rates. Their resources are ideal for marketers looking to optimize user experience and increase conversions through effective SEO.

7. Unbounce

Unbounce specializes in landing page optimization and A/B testing. The website offers guides and templates to help create and test high-converting landing pages. Their resources are packed with actionable tips and best practices, making Unbounce a go-to for improving landing page performance and overall conversion rates.

8. Optimizely Blog

Optimizely provides in-depth insights into A/B testing, personalization, and experimentation. The blog features practical advice, case studies, and expert opinions, making it a valuable resource for businesses looking to run effective experiments and make data-driven decisions to boost conversions.

9. VWO (Visual Website Optimizer)

VWO offers comprehensive tools for A/B testing and conversion optimization. Their blog provides guides on running successful tests, optimizing user experience, and using data for conversion improvements. VWO’s user-friendly platform and detailed resources help marketers enhance website performance effectively.

Podcasts

10. The Conversion Cast

Focuses on interviews with CRO experts and real-life case studies. It provides listeners with actionable insights and strategies directly from the professionals in the field, making it ideal for learning from real-world experiences and expert advice.

11. Call to Action

Offers practical tips and strategies from industry leaders on improving conversions. This podcast is great for those looking to implement effective CRO tactics and stay updated on best practices, with each episode delivering clear, actionable takeaways.

12. The CRO Show

Features discussions on the latest trends and best practices in conversion rate optimization. It is perfect for keeping up with current developments in the field, providing listeners with fresh perspectives and innovative approaches to CRO.

Online Courses

13. CXL Institute

CXL Institute offers comprehensive CRO training from beginner to advanced levels, taught by industry experts. The curriculum includes A/B testing, user experience, and web analytics. Practical, hands-on projects and real-world case studies ensure thorough learning. The course also offers a certification, enhancing career prospects.

14. LinkedIn Learning – Conversion Rate Optimization

This course teaches practical CRO techniques, including data analysis and testing to improve conversions. It’s structured into concise modules, covering goal setting, research, and result analysis. Suitable for busy professionals, it provides actionable insights and a certificate of completion.

15. Market Motive – Advanced CRO Course

Taught by experts like Bryan Eisenberg, this course provides in-depth CRO strategies for experienced professionals. It covers advanced topics such as conversion planning, web analytics, and optimizing paid campaigns. The program includes video lessons, quizzes, and hands-on projects, culminating in a certification.

Books

16. “Don’t Make Me Think” by Steve Krug

A foundational book on user experience, essential for CRO. It emphasizes the importance of intuitive design, making websites easy to navigate and understand. This book is a must-read for anyone looking to enhance usability and improve conversions through better user experience design.

17. “You Should Test That!” by Chris Goward

Offers practical advice on implementing effective A/B testing and optimization strategies. The book provides a step-by-step approach to testing different design elements and content, helping readers understand what drives user behavior and how to optimize their sites for better conversions.

18. “AB Testing” by Dan Siroker and Pete Koomen

A detailed guide on running effective experiments for CRO. This book covers the fundamentals of A/B testing, from hypothesis creation to analyzing results. It’s an invaluable resource for marketers and developers looking to use data-driven methods to enhance website performance and user experience.

19. “Always Be Testing” by Bryan Eisenberg

Provides a comprehensive look at testing methodologies and their impact on conversion rates. The book delves into various testing techniques and offers insights on how to build a culture of continuous improvement through systematic testing and optimization.

Social Media

20. #PPCChat

This Twitter chat covers PPC campaigns, keyword strategies, and SEO tactics. It’s an excellent resource for staying updated on the latest in paid advertising and search engine optimization.

21. CXL – Conversion Optimization, Analytics & Growth

A highly active group where CRO professionals share insights, ask questions, and discuss the latest trends in conversion optimization. The community is well-moderated to ensure quality discussions and no spam.

22. Digital Marketing Questions & Answers

This group allows digital marketers to share their knowledge and experience. It covers a wide range of topics, including CRO, making it a valuable resource for getting diverse perspectives and practical advice.

23. OnlineGeniuses

One of the largest Slack communities for marketers, with members from top companies. It offers real-time marketing advice across various channels, including SEO and social media marketing. The community hosts regular Q&A sessions with industry experts.

24. CRO Growth Hacks

A Slack group dedicated to conversion rate optimization. It includes discussions on various CRO strategies, regular Q&A sessions, and channels for different conversion-related topics.

Forums

25. GrowthHackers

GrowthHackers is a dynamic community where CRO professionals discuss strategies, share case studies, and provide advice. It’s an excellent resource for learning about the latest CRO techniques and tools from experienced marketers. The forum also features growth studies and AMAs with industry experts, offering valuable insights into real-world CRO applications.

26. Reddit – r/CRO

The r/CRO subreddit is dedicated to conversion rate optimization, with users posting questions, sharing experiences, and offering insights. It’s a community-driven platform where you can get practical advice on a wide range of CRO topics, from A/B testing to user experience improvements. The discussions are highly interactive, making it a great place to learn from peers.

27. Stack Exchange – Webmasters

Stack Exchange’s Webmasters section is ideal for asking technical questions related to website optimization and CRO. It’s a Q&A forum where webmasters and developers share knowledge on various technical aspects, including SEO, user experience, and performance optimization. The community is very responsive, ensuring you get detailed and accurate answers to your technical queries.

28. Conversion Rate Experts Forum

This forum is run by Conversion Rate Experts, a leading CRO consultancy. It provides a platform for CRO professionals to discuss advanced strategies, share success stories, and get advice from some of the top minds in the industry. It’s a valuable resource for in-depth learning and networking.

29. CXL Community

CXL’s community forum is part of their broader educational platform, offering discussions on advanced CRO topics, case studies, and best practices. It’s populated by CRO practitioners and experts who share detailed insights and practical tips, making it a great resource for continuous learning.

30. Moz Q&A

While primarily known for its SEO content, Moz’s Q&A forum includes discussions on CRO. The community features contributions from SEO and CRO experts who offer advice on how to optimize website conversions in conjunction with improving search engine rankings. It’s a comprehensive resource for integrating CRO with broader digital marketing strategies.

Webinars

31. Unbounce

Unbounce regularly hosts webinars on landing page optimization, A/B testing, and other CRO topics. These sessions feature practical insights from industry experts, helping participants create high-converting landing pages and effectively test different elements. They are ideal for marketers looking to boost their landing page performance and overall conversion rates.

32. Optimizely

Optimizely offers webinars featuring experts discussing advanced CRO techniques and case studies. These webinars cover a broad range of topics, including personalization, experimentation, and the latest trends in conversion optimization. Participants can gain in-depth knowledge of sophisticated CRO strategies and learn from real-world examples of successful optimization projects.

33. HubSpot

HubSpot hosts webinars on a wide range of digital marketing topics, including CRO. These webinars provide actionable strategies and insights into improving conversion rates, lead generation, and customer engagement. Featuring industry leaders and practitioners, HubSpot’s webinars are a valuable resource for marketers looking to enhance their CRO skills.

34. CXL

CXL provides webinars on various aspects of conversion rate optimization, featuring industry experts and thought leaders. These sessions delve into advanced CRO techniques such as user research, analytics, and A/B testing. CXL’s webinars are known for their high-quality content and practical approach, making them essential for anyone serious about mastering CRO.

Conclusion

Our goal here at Juan Remote Work is to guide you to the best possible CRO resources that resonate with you, whether it’s podcasts, websites, YouTube channels, or more.

If you want to read more topics, consider heading over to our blog where we’ve covered subjects such as “What are the Best Marketing Skills to Learn Right Now?” and “How Do You Even Repurpose a LinkedIn Post?” and more.

In conclusion, these resources provide a comprehensive suite of tools, knowledge, and community support to help you master conversion rate optimization.

We hope we’ve helped you understand this topic better, and we look forward to seeing you in our next article!

FAQs

How can I effectively learn CRO on a budget?

To learn CRO on a budget, use free resources like Google Analytics Academy for foundational courses and watch YouTube tutorials on channels like MeasureSchool and Analytics Mania. Additionally, utilize free trials and basic plans from CRO tools like Hotjar, Crazy Egg, and Optimizely to gain practical experience without incurring high costs.

What are the best CRO communities for networking?

Top CRO communities for networking include GrowthHackers, where professionals share strategies and case studies, and OnlineGeniuses on Slack, which connects you with marketers from top companies. Reddit’s r/CRO subreddit is also a great place for interactive discussions and learning from peers.

How do I choose the right CRO resources to learn?

Choose CRO resources based on your current expertise and goals. Beginners should start with foundational books like “Don’t Make Me Think” by Steve Krug and free online courses from Google Analytics Academy. For advanced learning, consider certification programs from CXL Institute and Market Motive. Use practical tools like Google Analytics and Hotjar to apply your knowledge.

How do user experience (UX) and CRO relate?

UX and CRO are closely related as both aim to enhance the user journey. Good UX design ensures a site is intuitive and enjoyable, leading to higher conversions. CRO uses data-driven methods to test and optimize UX elements, improving user experience and conversion rates simultaneously.

How important is A/B testing in CRO?

A/B testing is crucial in CRO as it allows you to compare different versions of a web page or element to see which performs better. It provides data-driven insights that help make informed decisions, ensuring changes lead to improved conversion rates. Tools like Optimizely, VWO, and Google Optimize are essential for running effective A/B tests.